News: MBR Recognises Sunway Property For Its Online Purchase System

Mar 10, 2020

Sunway Property, the property development arm of Sunway Bhd, was recognised by the Malaysian Book of Records (MBR) for developing Malaysia’s “First Property Customisation & Online Purchase System” for its integrated Sunway Grid project in Sunway Iskandar, Johor Baru. 

“We are honoured to be certified by MBR for being the first developer in Malaysia to launch digitally purchasable-and-customisable homes,” said Sunway Iskandar CEO Gerard Soosay.

With the system, customers “will be able to customise, book and purchase their preferred ‘convertible homes’ in Sunway GRID Residence” regardless of time and location with only a few clicks.

“Buyers only need to pay RM500 via a payment gateway to reserve the type (standard or loft), unit floor, view (river or harbour view), unit, layout, number of rooms and furnishings they prefer,” added Soosay.

Read our honest reviews on Greenfield Residences @ Bandar Sunway, Sunway Avila, Wangsa Maju and Sunway Velocity, Cheras

Moreover, the concept for Sunway Grid was to provide buyers utmost flexibility during the purchasing process. It is intended to deliver “convenience and service quality” as well as “improvement in competitiveness for the long haul since any business’ future now depends on technology”.

For MBR’s part, originality and creativity is a factor. “We believe that Sunway GRID has achieved this with its first e-commerce website that allows customisation online in Malaysia,” said MBR CEO Christopher Wong, reported The Malaysian Reserve.

To attract youths to Sunway Iskandar, affordable pricing and personalisation was made the priority within the Medini vicinity.

The integrated development comprises shops, residential and office components that aim to bring together a youth community, where they can exchange ideas and prosper in their ambitions.

A part of a RM402 million gross development value that focuses on a youth-centric development, the residence already achieved a take-up rate of 70%.

Sunway Property holds a 40% stake in Sunway GRID Residence, wherein it invested RM1 billion.

For online purchases, the company offers a RM10,000 rebate with its Crazy GRID Deals until 30 April.

Buyers will be able to enjoy nearby developments which include the newly-opened Sunway Big Box Retail Park, Sunway International School, and X Park.

Sunway Iskandar is situated five kilometres away from Singapore through the Coastal Highway Southern Link.

Image source from Sunway Property


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Jessie Chen
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GS Realty Sdn. Bhd.
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